Grace in Chaos was born from a brief to highlight the durability and design of a new line of motorbike gear — but it didn’t stay there for long.

Originally focused on the idea of motion and high-speed impact, the campaign evolved into a satirical celebration of composure under pressure. From riders sipping tea mid-skid to flying kites during wipe-outs, the visuals took a deliberately absurd turn — not to mock the crash, but to prove the gear could handle it all.

By exaggerating the calm amidst chaos, we reframed durability as more than just a feature — it became a statement.